about and philosophy (It’s different here!)
Stop wasting your time and money on bandaid “fixes” that only create more problems.
You deserve to get to the roots of your eating habits and no longer feel out of control with food
When you feel guilty after eating, feel too busy to eat, or just want to finally feel normal with food, you don’t need generic nutrition tips or a meal plan that’s impossible to follow forever. You need to know your body.
Here, you’ll be met with compassion as you work to uncover the roots to your eating patterns and food choices. You’re not broken, and you aren’t a project to be fixed. This is a safe space to heal your relationship with food so you can get unstuck and move on with your life.
AS SEEN IN
The loving truth:
You don’t need more discipline or willpower.
Discipline has gotten you far in life and far away from your body.
You’re trying so hard…so why isn’t it working?
Whether you perform in the board room, in the classroom, or on the field, you’re putting in Olympic-sized effort to your eating and gettinglittle league results.
You’re reading labels, tracking diligently, and following the meal plan of your favorite influencer.
But you white-knuckle your way through the day and crash out by dinner. You can’t stay focused, your emotions feel like a roller coaster, and your energy has officially left the chat.
Here’s what’s happening
You think your eating is good, but your body is registering it as “bad.”
When you have to try this hard and willpower your way through it, eating feels unsafe to your body. This sends your nervous system into overdrive and activates your built-in survival mode. (Hello anxiety and thinking about food all the time!)
While this is your body’s way of protecting itself, it acts against everything you’re trying so hard to do, so you think you have to start over and use more discipline to get results. As your effort increases, you feel out of control with food even more.
It makes sense why you think this way…and it’s fueling the cycle and making everything worse.
How I know
As a Registered Dietitian Nutritionist who’s corrected this cycle for over 15 years and has healed this cycle within myself, I get it.
My experience has taught me the science and psychology behind your eating patterns. I know why you eat what you do and why you feel this way. In addition, I also know how trauma, stress, and diet culture takes you away from your body and makes food feel so complicated.
And I know how to help you.
I see you
Hi, I’m Alyssa
And I get it. You’re a master at conquering your to-do list and the one everyone can trust. You’re reliable, rationale, and responsible. Everyone wonders how you do it all.
Except, you feel yourself burning out and you’re barely keeping everything afloat. You’re numb to the life you’ve worked hard to build, and when I ask you what you do for fun…you go blank.
It doesn’t have to be this way. You don’t have to ignore your body to survive. You can get everything done and take care of yourself in the process. And you can no longer feel out of control with food.
As someone who’s learned how, I’d love to help you do the same.
Our approach
Coast Nutrition Co. believes in
Behaviors
The way you eat and how you think about food is more important than what goes in your mouth. We focus on health behaviors and actions that lead to better health and a happier body instead of the scale or calories.
Evidence
No fad diets here! We use evidence-based nutrition recommendations and counseling/coaching frameworks to help you apply nutrition science and behavior changes that actually work long-term.
Collaboration
You’re the expert of your body. You know what feels good and what doesn’t, what you like and dislike, and what really matters most in your life. We’re here to help you uncover that with a collaborative process instead of “just telling you what to do.”
What Shifts Here
IN:
DOING WHAT MATTERS
Boundaries
Prioritizing OTHERS + SELF
NOURISHING WITH FOOD
ENERGY ALIGNMENT
SELF-RESPECT
OUT:
DOING EVERYTHING
The Comparison Game
PRIORITIZING only OTHERS
RESTRICTING FOOD
BURNING OUT
SELF-CRITICISM
It’s time to try a new approach to food
Feel out of control with food? We know how to help you get unstuck and finally feel normal with food.
If eating were simple, we wouldn’t be here. We know why you feel out of control with food, think about food all the time, and feel afraid to change. We use a trauma-informed approach to food and body image to help you feel safe enough to make different choices and take care of your body. Our philosophies include Health at Every Size, Intuitive Eating, and many modalities for disordered eating recovery and behavior change. We don’t just know the science, we know how to help you apply it to your life, your needs, and your goals.
Coast Nutrition Co.’s Journey
through the years
2011-2019
Establish Dietitian Experience
Alyssa works in hospital, bariatric, and corporate wellness settings to serve patients who want to eat better in order to live healthier lives. Alyssa’s passion for food relationships grows.
2018-2026
Refinement & Growth
Coast Nutrition Co. is officially formed and refined to serve disordered eating recovery and forming a healthier relationship with food. Alyssa becomes locally known and trusted for her compassionate and educated approach to blending nutrition with the psychological influences of eating behaviors. Alyssa continues to fine-tune her practice to best serve those who want more out of life than reaching a goal weight.
2011
Became a Registered Dietitian
Alyssa secures her RD credential after a year-long internship in Dallas, TX. She returns to Ole Miss to serve GE Aviation’s corporate wellness program while completing her Master’s degree.
2016-2018
Started Private Practice
Private practice begins when a client with disordered eating is referred. Alyssa slowly starts to grow her practice while juggling a full-time job and becoming a Mom.
